Sales and Marketing Alignment: What Ted Lasso Can Teach B2B Companies
Marcin Klinkosz2026-06-24T10:57:51+01:00This article explains why sales and marketing alignment is one of the most important drivers of B2B growth, pipeline Czytaj Post >>
What Hamilton and Burr Can Teach Us About B2B Marketing
Marcin Klinkosz2026-06-23T09:48:09+01:00Marketing decision making is one of the most important factors influencing business growth. The story of Hamilton and Burr Czytaj Post >>
Why B2B Lead Generation Is Getting Harder
Marcin Klinkosz2026-06-23T09:09:35+01:00Why B2B lead generation is getting harder is one of the most common questions B2B companies ask today. A Czytaj Post >>
Industrial Marketing: Why the Buying Journey Starts Years Before the Tender
Marcin Klinkosz2026-06-23T09:08:04+01:00Industrial marketing is often described as one of the most challenging forms of B2B marketing. Ask marketers working in Czytaj Post >>
Digital Transformation in B2B Marketing
Marcin Klinkosz2026-04-18T13:55:21+01:00Why industrial companies fall behind Industrial companies are not resistant to change. However, they often move slower than the Czytaj Post >>
How to Build a B2B Pipeline in Industrial Companies
Marcin Klinkosz2026-04-18T13:54:25+01:00Most industrial companies don’t have a pipeline problem. They have a system problem Pipeline does not disappear randomly. It Czytaj Post >>
Industrial Marketing Strategy: How B2B Companies Build Predictable Growth
Marcin Klinkosz2026-04-18T13:58:37+01:00Most industrial marketing looks active… but doesn’t grow Let’s start with something familiar. Many industrial companies are active in Czytaj Post >>
How to Build a B2B Marketing Plan That Drives Revenue
Marcin Klinkosz2026-04-09T10:17:51+01:00Strategy is not slides Let’s start with something uncomfortable. Most companies don’t have a marketing problem.Instead, they have a Czytaj Post >>
B2B Marketing Strategy Mistakes: Why Most Plans Fail
Marcin Klinkosz2026-04-09T10:17:16+01:00Most companies don’t have a bad marketing strategy.Instead, they don’t have a real strategy at all. At first glance, Czytaj Post >>
B2B Marketing Strategy for Manufacturing Companies
Marcin Klinkosz2026-03-26T11:45:53+01:00Marketing in manufacturing is different. However, many companies still use generic approaches. As a result, marketing activities often do Czytaj Post >>
